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Old Em & Kim Spin On Funkmaster Flex's New TV Car Show @ 08-19-2003, 01:22 PM

He is a recording artist, a top rated DJ, and an on-air personality/mixer at the number one hip-hop radio station in New York City. You can add television personality to Bronx-born Funkmaster Flex's resume, as he now hosts the new Spike TV show called Ride with Funkmaster Flex. The car show, which airs Saturday nights at 7:30 p.m. on the new network "just for men," features some of today's hottest celebrities in music, film, TV and sports (not to mention hot, half nude women), including Ja Rule, Ludacris and Nelly showcasing their "whips" for America to marvel - similar to Cribs on MTV.

Flex, whom The New York Times recently dubbed the "evangelist" of hip-hop's car culture, premiered his new show this past weekend with guests Eminem, Lil Kim and former New York Jets receiver turned traitor (he ran off to D.C. to play with the Redskins), Laveranues Coles, as they each attempt to impress Flex with their own signature-styled "tricked out" cars, complete with enough gadgets that the ordinary man can only watch and glorify.

Guest Eminem, one of Forbes's Richest Entertainers of 2002, can afford to splurge a bit, revealing to Flex his self-titled "Shady Mobile" - a gigantic GMC Yukon equipped with a 24-inch HDTV monitor and 13-inch flip down monitors, Lear jet leather seats with built-in massagers, a Game Cube and an Alpine stereo system. Lil Kim also appears as she takes a ride with Flex in his custom-laced, vintage 1971 Chevelle. Flex shows his charitable side as he hooks up Coles with a new pair of 24-inch Lexani rims for his 2002 Cadillac Escalade EXT. Other segments include Monster Truck master Bob Chandler, a celebrity car-makeover, a recycling yard and the "radical dancers" - a euphemism for those cars with hydraulics - at a low-rider car show.

Flex is no stranger to the car scene. He runs a custom car club called "Team Baurtwell" that boasts such members as Los Angeles Lakers center Shaquille O'Neal, DMX, Nelly, David Justice, Missy Elliot, Fat Joe, Baby (Cash Money Millionaires), Faith Evans, model Tyson Beckford, Ludacris, Busta Rhymes, 50 Cent and Missy Elliott. He also writes a column for The Source and Mobile Entertainment magazines. He has his own shoe - the FMF-1 from Lugz -specifically designed as an "urban driving shoe."

In addition to spending 26-hours a week at NY's Hot 97.1, Funkmaster Flex is also affiliated with Jammin 94.5 in Boston, Power 106 in LA, Power 99 in Philadelphia and WEDR in Miami. He is acknowledged as one of the hottest club DJs, spinning for such stars as Mariah Carey, Russell Simmons, Whitney Houston, Clive Davis, P. Diddy, Nelly, Destiny's Child, Columbia Records' Grammy party and Alicia Keys at Radio City Music Hall. He is the founder and CEO of his own record label entitled Franchise Records, in addition to being CEO of Franchise marketing. The hardworking DJ also manages and consults a list of some of the most influential DJs in the top markets in world including DJ Mister Cee, Cipha Sounds and Big Kapon Hot 97 in NY, DJ Cory AK in Philly, Funk Regulata Celo in DC, DJ Khaled in Miami, Boogie D. in Charlotte, Tim Westwood in London and DJ Cut Killer in Paris.
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