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Old 50s Clothing Unit @ 07-21-2003, 08:28 AM

Rap superstar 50 Cent has taken the inevitable step into the fashion industry by launching his own G-Unit Clothing Co.

The rapper follows in the footsteps of his mentor Eminem who recently diversified into clothing with his Shady Inc. range.

50 Cent's G-Unit Clothing will feature a pricing gimmick with items retailing at, for example, $29.50 for a T-Shirt in reference to their namesake.

The range has been launched by 50 in association with respected urban clothing designer Marc Ecko.

"It's not new for a rapper or pop artist to launch a clothing line, but what is new is that a design-driven company like us is partnering with an artist to offer the marketing and merchandising - it's sort of like Nike and [Michael] Jordan coming together for Air Jordan," Ecko told The Associated Press.

On 50 Cent's contribution to the designs Ecko said, "he an interesting point of view, a clean, crisp sense of style."

"The simplicity is what will be refreshing to the market."

50 Cent remains in the UK Top 20 singles chart this week with '21 Questions' at number 16.
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